TEKNOLOJİK VE TEKNOLOJİK OLMAYAN İNOVASYONLARIN FİRMA VERİMLİLİĞİNE ETKİSİ

Esra SÜT, Ahmet Kibar ÇETİN, Şahika GÖKMEN

Abstract

Innovation plays an important role in increasing the productivity of firms. Innovation outputs refer to the important results of firms' innovation processes and are generally classified as technological and non-technological innovations. While technological innovations include product innovations, non-technological innovations are expressed as process, organizational and marketing innovations. The aim of this study is to examine the effects of firms' technological and non-technological innovations on firm productivity. The study uses an adaptation of the CDM (Crépon, Duguet, Mairesse) model to overcome problems such as selection bias, simultaneity and endogeneity inherent in the variables. The data are from the Micro Class A Innovation Survey and Annual Industry and Service Statistics data compiled by TÜİK for the year 2022. The research findings reveal that non-technological innovations increase firm productivity and increase sales per employee, while technological innovations negatively affect sales per employee. In addition, it was found that non-R&D intensity has positive effects on productivity, but R&D intensity has no significant effect on productivity. These findings show that it is not enough to focus only on R&D activities or technological innovations to increase the productivity of firms, but also that non-technological innovation activities should be prioritized. In this context, it is a policy recommendation that incentives and supports for non-technological innovations such as process, organizational and marketing innovations should be increased in order to increase the productivity of firms. This approach is important for diversifying innovation strategies and ensuring a more sustainable productivity increase.